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Negotiation & Appeals Playbook

When your claim is denied or underpaid. Strategies for negotiation, appeals, and getting the coverage you deserve.

1

Review the Settlement Carefully

Compare the insurance settlement with your roofer's estimate. Identify discrepancies, missing items, or areas where coverage seems insufficient.

2

Gather Supporting Evidence

Collect additional documentation, photos, or expert opinions that support your position. Professional assessments and detailed estimates strengthen your case.

3

Write a Formal Response

Draft a written response addressing each discrepancy. Reference specific policy language, provide supporting documentation, and request reconsideration.

4

Request a Re-Inspection

If damage was missed or under-assessed, request a re-inspection with your roofer present. Point out specific areas that need re-evaluation.

5

Escalate to Supervisor

If the adjuster is unresponsive or unwilling to reconsider, escalate to a supervisor or claims manager. Higher-level review often results in better outcomes.

6

Consider a Public Adjuster

For complex or high-value claims, consider hiring a public adjuster. They work for you (not the insurance company) and can significantly improve settlement amounts.

7

File a Formal Appeal

If internal appeals fail, file a formal appeal with your state insurance department. They can review your case and help resolve disputes.

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